The Greenhouse On Festival, a newly launched fine-dining venue in Hatfield, Pretoria, in conjunction with De Vrye Automation, is setting a new standard for audio excellence in the restaurant industry.
JMVR Restaurants has launched The Greenhouse On Festival, bringing sophisticated, fine dining to patrons in Pretoria’s growing business hub.
Conceptualized and designed by JMVR Restaurants, a well-established restaurant and entertainment venue management company, The Greenhouse On Festival is the latest addition to the company’s coveted portfolio of successful high-end entertainment venues across South Africa.
JMVR director, Mike van Reenen, and his partners have created a haven of sophistication and comfort. The Greenhouse On Festival offers sumptuously designed open and private dining areas, a trendy bar complete with a wine cellar, and an open kitchen, inviting diners to witness the excitement of a world-class professional service.
In line with this ethos, selecting the most appropriate audio technology for the venue was given a high priority. “When approaching this project, we knew we wanted to have ambient music across the floor but wanted to retain an atmosphere conducive to conversation,” van Reenen points out. To achieve their vision for the venue, the restaurateurs turned to Pieter De Vrye of De Vrye Automation.
“I’ve had the privilege of overseeing a wide range of audio system for JMVR Restaurants over the years and respect the high standards set by Mike, a dedicated audiophile in his own right. When Mike explained what he wanted for the Greenhouse On Festival, I knew we were looking for a system with exceptional tonal quality that would fit in seamlessly with the luxurious look and feel envisioned by his team,” – De Vrye.
De Vrye turned to solutions engineer, Dwaine Schreuder of AV Worx, a leading audiovisual distribution company, to assist in specifying the system. Schreuder invited van Reenen and De Vrye to a series of listening tests at the AV Worx head office in Johannesburg. After exploring an array of options, the team unanimously agreed that Genelec’s 4000 Series Installation Loudspeaker range would be the ideal solution to serve as the anchor of the audio system at the venue.
For restaurateurs seeking to create a truly exceptional dining experience, Genelec’s 4000 Series Installation Loudspeaker range offers the perfect blend of sonic excellence and aesthetic refinement. With their unrivalled accuracy, natural timbre, and exceptional imaging, these loudspeakers deliver audio that is both captivating and refined, ensuring that diners will leave with a lasting impression. At the heart of the 4000 Series Installation Loudspeaker range lies Genelec’s unwavering commitment to accuracy. Utilizing advanced driver technologies and meticulously engineered enclosures, these loudspeakers reproduce sound with unparalleled fidelity.
In addition to their sonic prowess, Genelec 4000 Series loudspeakers complement any high-end installation. Together with their sleek and minimalist design, Genelec’s 4000 Series loudspeakers are available in more than 100 colours.
“Not only were the Genelec loudspeakers exactly what we were looking for in terms of performance,” van Reenen points out, “the fact that we could order them in the signature leaf green around which we have built our décor and design was an added bonus,”
On completion, the Greenhouse On Festival boasts a multi-zonal audio system featuring 24 Genelec 4040 loudspeakers, elegantly mounted throughout the venue. The placement achieves even coverage in every section of the restaurant, without any “hot spots” or “dead zones”. In addition, the space has been divided into specific audio zones, which can be controlled collectively or in isolation in response to fluctuating noise levels during and after service.
The Genelec 4040, part of the 4000 Installation Series, delivers high fidelity sound with balanced and precise bass reproduction, with sufficient power and headroom to easily accommodate higher levels when the dining room is full and bustling, or during events at the bar.
“Aside from the outstanding audio quality, which is a given when utilising Genelec, the well-designed distribution achieves comfortable foreground music levels whilst ensuring that normal conversations can be maintained,” comments Justin Acres, Director of AV Worx, who attended the opening night.
“We are extremely impressed with the audio installation delivered by De Vrye Automation at the Greenhouse On Festival,” says van Reenen. “When I first heard the Genelec 4000 Series at AV Worx, I knew that we found the right solution to achieve our vision, and I could not be more pleased with the result.”