You’ve probably heard the saying, “Never trust a skinny chef.” Well, when it comes to audio equipment, the same principle applies.

Our Marketing Manager and Content Creator, Nicole Barnes, recently made a valuable addition to her home content creation studio by investing in a pair of Genelec 8020D studio monitors.

“Having spent numerous years in the marketing side of the pro AV industry, I, like many others, found myself needing to adapt during the challenging times brought about by the COVID-19 pandemic. My background in marketing, coupled with my exposure to audiovisual technologies, opened up exciting opportunities in digital content creation for clients in the US market.

This transition not only allowed me to stay productive during a difficult period but also offered a chance to work with technologies I had been writing about for years – an exhilarating and life-changing experience.

There’s a common perception that high-end studio and audio equipment is exclusively for top-level producers and commercial studios. However, my journey revealed that owning high-performance equipment, including a top-tier camera, microphone, and a reliable internet connection, set me apart from other freelancers in the market. As I began assisting clients with small-scale streaming solutions and content creation, I found that investing in high-end audio and visual equipment and technologies significantly improved the quality of the final product, resulting in repeat business.

This experience encouraged me to take the next step and invest in a pair of Genelec 8020D studio monitors. When a client records content for a YouTube video using nothing more than a laptop and a plug-and-play microphone, it can be challenging to deliver content with clear audio. The Genelec 8020D studio monitors allowed me to accurately assess the recording quality before attempting any improvements, leading to outstanding results. My clients – and most importantly their audiences – immediately noticed the difference in audio quality. I love having the opportunity to create content using the Genelec 8020D studio monitors for AV Worx, and I can definitely attest to the fact that ‘the proof of the pudding is in the tasting!’

In today’s rapidly expanding international gig economy, countless content creators vie for opportunities on platforms like Fiverr and Craigslist. From my experience, investing in the best equipment within your budget is a surefire way to elevate your work and gain a competitive edge.”

If you are an independent content creator looking to up your game, reach out to Dwaine and find out if Genelec studio monitors are the right fit for you.