When it comes to sustainable audio solutions, Genelec stands out as a beacon in the industry. As a company invested in high-quality audio solutions, AV Worx has always been impressed by Genelec’s approach to the environment, durability, and innovation. This article shines a spotlight on Genelec’s commitment to sustainability, which is closely aligned with AV Worx’s own ethos.
Longevity in Sound
The origins of Genelec’s commitment to durable designs trace back to 1976, when the Finnish national broadcaster YLE had specific needs: a reliable, serviceable, and long-lasting loudspeaker. Born from these requirements was Genelec’s first model, the S30. Designed with impeccable craftsmanship and precision, the S30 set a precedent for all subsequent Genelec designs: built to stand the test of time, characterized by undeniable reliability, and backed by an unwavering commitment to spare part support.
Today, their support team continues to maintain speakers that are over 40 years old! At a time when the culture of disposability is rampant, Genelec serves as a refreshing exception, ensuring that their models stay operational for decades.
Aluminium: The Choice of Sustainability
Genelec’s pioneering move in 1996 to utilize aluminium for loudspeaker enclosures proved to be a visionary step towards a sustainable future. But what’s truly remarkable is their preference for recycled aluminium. By 2020, a whopping 97% of the aluminium they utilized was recycled. This approach not only champions the use of recycled materials but also emphasizes energy conservation, as producing recycled aluminium consumes 95% less energy than its primary counterpart.
A Circular Commitment
Understanding the significance of the circular economy, Genelec has implemented measures to curtail waste. The company’s goal is clear: to reduce, reuse, and recycle. And they’ve actualized this commitment. Waste generation is minimized, and when it does occur, the priority is to reuse it or channel it for secondary purposes like energy production.
An impressive manifestation of this circular economy philosophy is the Genelec Certified Pre-Owned™ initiative. This initiative offers customers a range of tested and certified loudspeakers that come with a 2-year parts-and-labour warranty. It’s an opportunity for audio enthusiasts to own quality products, from contemporary designs to vintage treasures, all performing at their optimal best.
From AV Worx’s standpoint, Genelec’s unwavering commitment to sustainability is not just commendable, but it serves as a model for other companies. By interweaving durability, efficient resource usage, and innovative business models, Genelec not only provides top-tier audio solutions but also ensures that the melodies of the future are harmonized with the rhythm of sustainability.